Apple set to spend more than $500 MILLION to build its Arcade game subscription service
- Apple is budgeting half a billion dollars for its yet-to-be-released game service
- Firm shelling out extra cash to developers who list titles exclusively on Arcade
- The service is set to launch later this year and pricing hasn’t been made public
Apple is bringing out the big bucks for its new ‘Netflix for games.’
The iPhone maker took the wraps off of its game subscription service, dubbed Apple Arcade, late last month at its ‘Show Time’ event, where it also unveiled news and video subscription offerings.
Now, Apple is prepared to plunk down over $500 million on Arcade, in order to attract the best game titles for the forthcoming service, according to the Financial Times.
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Apple debuted its game subscription service, dubbed Apple Arcade, late last month at its ‘Show Time’ event. The firm is said to be spending over $500 million on the service
Apple is spending millions of dollars on each of the titles being developed for Arcade, the FT said, citing sources familiar with the situation.
The firm is shelling out extra cash to developers who agree to list their games exclusively on Arcade, with the agreement that the titles can be offered on Android devices, Microsoft’s Xbox or Nintendo Switch after a few months, according to the FT.
Arcade is set to arrive this fall and will let users play exclusive games ad-free on mobile, desktop, and Apple TV – meaning you can stop playing on one device, and pick up where you left off on another.
If Apple has set aside roughly $500 million for Arcade, that’s half the $1 billion budget it previously established for original content production.
However, as many have pointed out, Apple will have to spend a pretty sizable amount to attract top titles that consumers will be willing to pay for.
It’s unclear how much Apple Arcade will cost, but HSBC estimates that the service could generate $4.5 billion in annual revenue for the firm by 2024, the FT noted.
Apple Arcade is a game subscription service that lets users access more than 100 ‘exclusive’ titles from almost anywhere, including mobile and desktop devices and your television
Apple Arcade, the firm’s new game subscription service, will let users play games across mobile, desktop and Apple TV. It’ll feature games from LEGO (pictured), SEGA and others
HSBC analysts anticipate that the firm could count 29 million Arcade users in 2024, who would be paying subscription cost of $12.99 per month.
First launched last month, Arcade gives users access to 100 titles from developers like Cartoon Network, LEGO, Sega, Konami and Annapurna Interactive, among others.
So far, ‘Sonic Racing,’ ‘Oceanhorn 2: Knights of the Lost Realm’ and ‘Beyond a Steel Sky’ are a few of the titles first launching as part of the service.
The release of Apple Arcade comes as Google unveiled ‘Stadia,’ a service that lets users ‘play, watch and build’ games on any device.
Additionally, Microsoft debuted its own competitor, called Project xCloud, that lets users play high quality games on their phone without the need for an Xbox.
WHAT IS STADIA?
Stadia builds on Google’s ‘Project Stream’ initiative, which let users play high-quality games in Google Chrome.
The service runs on ‘any screen type,’ ditching the traditional console.
Instead, users can play games with their existing laptops, desktops, TVs, tablets or phones and use their own keyboard or mouse.
Google debuted its new gaming service and a new Google-branded controller. Called Stadia, it operates entirely on the cloud and lets users play games from any device
If users see their favorite YouTuber streaming a game, they can click the ‘play now’ button’ and, within seconds, it will boot up right on their screen.
Stadia supports up to 4K resolution with HDR color at 60 frames per second and could soon support up to 8K resolution at up to 120-plus frames per second.
The service is slated to launch later this year, with game titles expected to be announced this summer.