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This Artist Made Periods A Less Taboo Topic After Her Instagram Video Got Taken Down


Annelies Hofmeyr is a visual artist living in Toronto, Canada, and describes her work as “conceptual adornment.” She combines everyday items, photography, and her own body into visually compelling pieces.

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In 2015, she posted a video about “period pants,” which was apparently taken down by Instagram, even though she stated in a follow-up post she was clothed, and it seems the “period blood” on the pants was a sculptural element.

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The video can be viewed here, along with Hofmeyr’s full mission statement for The Period Project.

This takedown by Instagram prompted Hofmeyr to begin a new ongoing art series called #ThePeriodProject.

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Hofmeyr said at the start of the project that her two main goals were to “highlight, and provide an alternative to, the socially accepted one-dimensional representation of women’s bodies, and volunteer the contents of my uterus on a monthly basis in a bid to avoid being asked about pregnancy – the only seemingly socially accepted contents of a woman’s uterus.”

The artist began her monthly journey (which sounds like such a cliché in itself, sorry) of exploring the different aspects of menstruation, her personal thoughts on it, and the perception of periods.

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Hofmeyr often used sanitary products in her art for #ThePeriodProject. In this piece, which, to me, evokes the emotions of PMS and need to remain silent about one’s “time of the month,” she used tampon applicators for her crown and even sculpted pads into a bouquet of flowers.

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This photograph called “Lining” is a collaboration between Hofmeyr and photographer Suzy Lamont. The subject’s body language may be interpreted as a wish to be weightless and free of the burdens caused by her period.

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Hofmeyr created a sculptural series involving small objects placed on the side of her head, and she made no exception for #ThePeriodProject.

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She even created a creepy Halloween look one month, using pads to make this incredible ruffle collar.

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Nothing was too difficult a task for Hofmeyr in this project, as this perfectly delightful period nail art demonstrates.

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The caption on this post reads, “I really don’t understand why my tampon nails never became a trend.” Frankly, neither do I!

Arguably the best contribution to #ThePeriodProject came in the form of these incredible period-themed emojis. These NEED to be added to the emoji library RIGHT NOW. RIGHT NOW, I SAY!

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On April 8, 2016, Hofmeyr posted her last #ThePeriodProject image, announcing that after over a year of working on the project, she would be concluding it “in its current form.”

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If you’d like to see more body-positive and period-related art on Instagram, we’ve got that covered for you:

Jessica So Ren Tang and Jess De Wahls / Via Instagram





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