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Turkish Airlines safety video featuring Lego Movie 2 characters is named February’s best PR campaign

TURKISH Airline’s inflight safety video featuring the stars of The LEGO Movie 2 has been named February’s best PR campaign.

The video topped a poll by industry magazine PR Week UK, taking 78.12% of the votes.

 An inflight safety video featuring Lego Movie 2 stars including Batman has been named February's best PR campaign
An inflight safety video featuring Lego Movie 2 stars including Batman has been named February’s best PR campaign
 The video is the second collaboration between the airline and the animated franchise
The video is the second collaboration between the airline and the animated franchise

It won despite strong competition from campaigns including McDonald’s Big Mac Bacon ad, Pizza Express’s Valentine’s Wedding stunt, a ‘reversible poem’ by domestic abuse charity, Refuge, and London Zoo’s X-Ray Animals campaign.

The video is the second collaboration between Turkish Airlines and the successful animated franchise, with the first campaign in August 2018 garnering 20 million views in one month.

Seda Kalyoncu, Turkish Airlines’ Senior Vice President Corporate Communications said: “Our journey and continued partnership with The LEGO Movie franchise has allowed us to push the boundaries of innovation when it comes to ensuring the safety of passengers, a key pillar for Turkish Airlines.” 

 The airline said the partnership with The LEGO Movie franchise has allowed them to push the boundaries of innovation
The airline said the partnership with The LEGO Movie franchise has allowed them to push the boundaries of innovation
Listen to Lego Movie 2’s catchy new song Super Cool by Beck feat. Robyn & The Lonely Island



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