The founder of Brazil’s Miss BumBum competition has called on women to stop trying to copy Kim Kardashian, claiming the trend towards ever bigger bottoms is ‘a cause for national concern’.
Cacau Oliver, owner of the hugely successful best butt competition franchise, claims Brazilian women have become ‘so obsessed’ by the American reality star that most ‘style their own bum on hers’.
And he appealed for them to be more ‘patriotic’ and avert a crisis by preserving the natural beauty of the iconic Brazilian bottom famous around the world.
Cacau Oliver, the found of the Miss BumBum contest has said Brazil is facing a ‘national crisis’ over the size of women’s bottoms, with constant pressure to make them bigger
Mr Oliver urged Brazilian women to be ‘patriotic’ and keep their natural curves, rather than using surgery to enhance their features
The annual ‘best bottom’ contest is now in its eighth year and is Brazil’s most popular beauty pageant, with women who are crowned Miss Bumbum becoming overnight celebrities.
But last year the competition changed its rules to ban contestants whose backsides exceeded 43 inches in diameter – the same as Kim Kardashian’s famous asset.
Mr Oliver, speaking on the eve of the launch of his autobiography, ‘Make Celebrities’, said the Kim effect risked turning Brazil into a nation of ‘unslightly, exaggerated bottoms’.
He said: ‘Unfortunately Kim Kardashian’s bottom has redefined parameters in the nation of the bumbum.
‘Over recent years we have seen how the Kim effect had changed what is considered a beautiful body, and especially a desirable bottom.
Las year Mr Oliver took the step of banning bottoms bigger than Kim’s – 43 inches – from the competition in an attempt to make it ‘classy and elegant’
Mr Oliver said Brazil risks becoming a nation of ‘unslightly, exaggerated bottoms’ unless the Kardashian trend could be reversed
‘Certainly when it comes to bottom aesthetics, she has become the only reference in Brazil. Every woman wants their bum to look exactly like hers, it’s almost an obsession.
‘Among Miss Bumbum hopefuls it has almost become a rule that every bottom needs to look like Kim’s.’
But he says the socialite’s huge success in the South American country threatens to ‘take the beauty out of the Brazilian bumbum, which would be a tragedy for us.
‘Brazil has always been known as the land of the beautiful, sexy bottom. But now they are getting too big to be naturally beautiful and that should be a cause for national concern.’
He added: ‘I would ask Brazilian women to think again before trying to achieve a bottom like Kim Kardashian’s.
‘I would ask them to be patriotic and instead of trying to copy an American bottom, strive to preserve Brazil’s image around the world.’
More women have their bottoms surgically enhanced in Brazil than any other country, with more than 64,000 butt lift procedures carried out every year.